Cash
Flow Quadrant by Robert Kiyosaki ( American Entrepreneur, Investor)
What is leverage?
Archimedes, he who ran into the streets buck naked
shouting “Eureka! Eureka!” said… “Give me
a place to stand, and a lever and I can move the world“-
Such a profound
statement isn’t it? That is how much he believed in the power of leverage.
To understand this
concept further let use the cash flow quadrant above to explain.
Ready?
If you are on the left
quadrant i.e. an Employee/ Self Employed (95% majority of us fall here). Your
formula for earning any income is:
Income= Rate x Time
E.g.
if Kshs. 400 x 8 = 3200 per day
To increase your
income, you either increase the hours you work or increase your rate. That
means working overtime at the expense of spending time with your family or
doing the things you love.
Alternatively, going
back to school to increase your value to the market, look for a better paying
job or start a side hustle.
Exchanging time
for any income is a precarious way to live, you earn only when you are present.
You are leaving at the mercy of the gods. An illness or getting incapacitated
in some way can lead you to financial ruin. Your “haters” would have a feast
upon your unfortunate predicament.
So how can you make
sure you do not let the “haters” have a feast at your expense?
Leverage
In the right quadrant
(Business Owners, Investors and public figures with a brand appeal) the formula
for earning any income:
Income=
Rates X Time X Leverage.
Here you create a
system where you use other people (employees in the left quadrant), other
people’s money and other resources to create multiple streams of income for
yourself.
E.g. His Highness the
Aga Khan owns many businesses here in Kenya and abroad, his presence is not
essential. Some of his multi-million dollar companies in Kenya are;
Nation Media Group, Aga Khan hospitals, and Education Centres, Diamonds
Trust Bank, Serena Hotels, etc.
How does a Bachelors
of Arts ( History) graduate from Harvard, own a hospital, bank, hotel and
business in other industries? You guessed it …the power of leverage.
An Investor like
Warren Buffet, in the right quadrant, is another breed, they leverage their
money.
You earn while you
sleep or on holiday, mostly through passive income streams. This is in stocks,
bonds, real estate, commodities-oil, gold, silver, etc. royalties from books,
music, intellectual property rights, Image rights, etc.
President Obama and
His Wife Michelle are making millions of dollars from the royalties of their
books. Warren Buffet is a multibillionaire from stocks. He mastered how to
leverage his money from an early age.
Super Stars with brand
appeal leverage their skills and images. The likes of Messi, Ronaldo, Michael
Jordan, LeBron James, Beyoncé, and others, earn millions of dollars for
endorsing products and services.
If you are not Michael
Jordan (of course you are not) or do not have the big financial base to jump to
the right quadrant then do not worry. Here is an alternative.
Alternative
Network Marketing (
MLM) is another good example where leverage works. The barrier for entry
is normally low for the members.
Find a reputable
company with products you believe in.
Caution! It is not a get quick rich scheme. You must
work hard and smart just like any entrepreneur venture, it is not for the
faint-hearted.
Many have fallen
along the wayside crying that it doesn’t work, yet some have been successful.
That means it can be done.
Nelson Mandela
said… ” It always seems impossible until
it is done”
Conclusion
As an employee, the only
way you can leverage your income is through effort; sweat, blood and sleepless
night. Sadly, it has a limit, 24 hours maximum in a day.
The reason why you may
lag financial is that you have not fully embraced the power of leverage.
In my next article, I
will highlight the multiple streams of income you may employ to get at your “haters”.
“I would rather earn 1% of the effort of 100 people’s efforts than 100%
of my efforts.” Jean-Paul Getty